**Denim, decoded: We’re digging denim in every corner of our closet.** Denimist's Lucy is the pair you reach for when it's a laidback jeans kind of day. Faded to look like they've been yours forever, with an ankle-length hem. **Denim, decoded: We’re digging denim in every corner of our closet.** Denimist's Lucy is the pair you reach for when it's a laidback jeans kind of day. Faded to look like they've been yours forever, with an ankle-length hem. In 2019, Denimist launched its debut line on a vision of modernized classics rooted in East Coast denim style. Backed by veteran designers, the label seamlessly blends past and present through a collection marked by innovative cuts and authentic washes. From the perfect boyfriend blazer to relaxed shirting and washed tees, the brand reinterprets traditional designs with a cool twist. The Denimist customer embodies a laid-back elegance and balances a creative vigor with a respect for timeless classics.