The 4th Edition of the popular text on design thinking used by some of the world's leading universities, design schools, corporations and designers as the definitive guide to the subject.
Design thinking has become the new design doing that is sweeping the globe. Design thinking's impact on how organizations go about solving problems has been profound. Design Thinking has the power to transform nearly everything. It is a human-centered approach for finding innovative real solutions to tough problems. Design thinking combines the approaches of design, management, and science to solve a wide range of difficult challenges. Design thinking can be used to develop products, services, and experiences as well as design and business strategy. Design, engineering, and business management students need to be equipped with design thinking to manage and lead innovation in organizations. There is a growing body of evidence which demonstrates that the application of design thinking to business provides greater ROI, increases employee and customer satisfaction, and creates more innovative and differentiated products and services.