WHAT IT IS:

A 24-hour liquid foundation with a flawless, natural, matte finish that unifies uneven skin tone and covers imperfections with buildable medium-to-full coverage in over 55 shades.



WHAT IT DOES:

Over 55 shades. 24-hour staying power. The #1 foundation in the US



Wear confidence. Double Wear Makeup is the fresh matte foundation that looks flawless whatever comes your way. 24-hour wear. Oil-free. Controls oil all day. Sweat, heat and humidity-resistant. Lifeproof, waterproof foundation. 24-hour color true.



Liquid foundation in a wide range of shades that flatters all. Won’t look gray on deeper skin tones.



Unifies uneven skin tone and covers imperfections—buildable, medium to full coverage foundation.



Feels lightweight and so comfortable, you won’t believe it’s long wear. No touch ups needed.



Estée Lauder's best foundation for long wear, Double Wear is the makeup that keeps up—no matter where your day takes you. Apply once and don’t think twice.



---------------------------------------



Find your perfect shade: Choose your skin’s intensity level (from light to deep) and undertone (cool, neutral or warm)



HOW TO DETERMINE YOUR UNDERTONE

Undertone is the way your bare skin looks and behaves. Which one sounds most like you?

Cool (C) undertones: Bare skin has a rosy tone and burns easily in the sun.

Neutral (N) undertones: Bare skin is more even-toned, not too pink or golden.

Warm (W) undertones: Bare skin has a golden or olive tone and tans easily in the sun.



The NPD Group, Inc. / U.S. Prestige Beauty Total Measured Market, Makeup Unit Sales, 12 months ending January 2020. And it’s Estée Lauder's best foundation for long wear, too.



HOW TO USE:

Using fingertips, sponge or foundation brush, smooth the liquid foundation over the skin. Start at the center of the face and blend outward.

Add a little more to build it as a full coverage foundation.



PRO TIPS

Shake well and allow any liquid foundation to dry completely before confirming it’s your perfect shade.

And always test it on your face (not your arm or wrist) for the most accurate results.



BENEFITS:

24-hour wear. Flawless, natural, matte foundation.



Formula Facts:

• 24-hour wear: Estée Lauder's best foundation for long wear

• 24-hour color true

• 24-hour non-creasing

• Waterproof foundation

• Matte foundation

• Sweat & humidity-resistant

• Transfer-resistant

• Controls oil all day

• No caking

• No settling into fine lines or pores

• No poring

• No streaking

• Oil-free

• Dermatologist-tested

• Non-acnegenic; won’t clog pores

• Liquid foundation

• Free of synthetic fragrance

• Gluten-free

• Free of parabens, phthalates, sulfites, drying alcohols, mineral oil—and animal-derived ingredients