What it is: A shampoo substitute that helps gently cleanse and remove impurities without stripping hair color and natural oils. What it does: It's formulated with artisanal crafted apple cider vinegar from George Paul Vinegary, which helps seal the hair cuticle and add shine while keeping color safe and leaving both your scalp and hair pH-balanced. It is unfragranced and won't leave behind any apple cider vinegar scent. How to use: Wet your scalp and hair then squeeze out excess water. Use the bottle tip to create small parts in your hair, gently squeezing the product onto your scalp. Massage into your scalp and pull through hair. Leave in for 1-3 minutes. Rinse thoroughly and use as often as needed as a shampoo replacement. 8.5 oz. Paraben-free; phthalate-free; fragrance-free Safe for color-treated hair Made in the USA