What it is: A revitalizing shampoo that helps to keep the scalp balanced, reduce shedding and support healthy hair growth.Who it's for: All hair types and colors; ideal for those with shedding or scalp sensitivities.What it does: This shampoo gently exfoliates as it unclogs the hair follicles, activating them to help promote a more robust growth cycle. Hair is stronger, healthier and fuller while the scalp is soothed and hydrated.Key ingredients:- Apple Cider Vinegar: helps keep the pH of the scalp balanced, exfoliates and can unclog hair follicles- Apple Stem Cells: help stimulate dormant hair follicles and promote healthy hair growth- Peptides: Biomemtic Signal Peptides combined with Red Clover Extract help reduce shedding and stimulate healthy hair growth- Organic Maca Root: helps keep the hair anchored and reduces signs of shedding- Hyaluronic Acid: helps soothe and moisturize dry, irritated scalps- Aloe Vera, Lavender Extract & Fire Tulip: helps calm & soothe dry, itchy scalpsHow to use: Apply to wet hair, lather and rinse thoroughly. For best results, follow with the ACV Revitalizing Conditioner and the ACV Daily Scalp Serum. 8.5 oz. Paraben-free; phthalate-free; silicone-free; sulfate-free Leaping Bunny-certified for a commitment to cruelty-free testing Vegan Made in the USA