What it is: A shampoo that gently cleanses hair while using specially formulated violet pigments to neutralize unwanted yellow and brassy tones.What it does: It helps leave blonde hair looking fresh between salon visits. The richly-foaming formula is made with silk proteins and hibiscus flower extract to help strengthen hair, improve luster and increase brightness. Free of sulfates, it doesn't strip your hair color and can be used on color-treated or natural blonde hair. How to use: Apply to wet hair and lather. Leave on for up to five minutes then rinse thoroughly. Use weekly or as often as needed. 8.5 oz. Paraben-free; sulfate-free; phthalate-free; gluten-free; silicone-free; formaldehyde-free; alcohol-free Safe for color-treated hair Cruelty-free Made in the USA