The Dress The Population Ferra midi dress combines a strapless notched neckline with flattering ruched detailing, creating a sleek, body-hugging silhouette. The Dress The Population Ferra midi dress combines a strapless notched neckline with flattering ruched detailing, creating a sleek, body-hugging silhouette. Founded in Los Angeles in 2011, Dress the Population is known for its fresh take on evening styles. With the goal of making quality design accessible and affordable, the company offers fashion-forward pieces that make any occasion one to remember.