There are many books on Scrum and how to do Scrum the right way. This isn't one of those books. will teach you how to deliver exceptional value. To build great products, all teams and participants must align behind clear goals that deliver real value (outcomes)—not just more features (output). Sprint Goals are your most powerful tool for achieving this alignment, but many teams avoid, misuse, or struggle with them. Maarten Dalmijn guides you through defining, creating, and executing on Sprint Goals that deliver outstanding value to customers and the business. This concise guide is packed with strategies and concepts for building high-performing teams that accelerate the delivery of value. As you reconsider critical Scrum and product management processes through the lens of the Sprint Goal, you can transform your entire organization from being low-value "feature factories" to delivering high-value outcomes. will reshape the way you think about delivering value by offering a fresh and cohesive perspective invaluable to every Product Owner, Product Manager, Scrum Master, Agile Coach, and tech executive. — , Author, Product Coach