What it is: An ultralight blow dryer with Ionic Desiccant Technology provides faster drying time and helps reduce frizz.What it does: Weighing in at only one pound, this blow dryer features a patented ergonomic design to facilitate easy styling while delivering a smooth, shiny blowout.Features and benefits:- Ionic Desiccant Technology reduces the relative humidity level by up to 87% to allow for a faster dry time and reduced frizz for smoother hair.- A super-fast 1875-watt motor accelerates dry time with a speed of 100mph.- Features a long-life DC motor and digital control settings. Winner of 'sAllure 'Best of Beauty' Award for Best Blow Dryer, 2021