The utilization of natural resources to satisfy worldwide growing consumption of goods and services has severe ecological consequences. Aside from the projected doubling of food consumption in the next fifty years, the growing trade of biofuels and other commodities is a global challenge as the economic activities in the primary sector (i.e. mining, fisheries, aquaculture, forestry and agriculture) can damage biodiversity and ecosystem services. This should be taken into account in the decision-making affecting the global value chains linking consumer, retailer, processor, and producer in the North and the South.