Take the uncertainty and guesswork out of your next campaign and choose to win your next election. Josh Kilen combines the latest psychology with ancient, proven storytelling techniques to create a messaging framework that compels voters to act. In this book you will learn: Whether you running for student government, a school board position, or Federal office, you need a powerful brand message to win. This book will give you the tools you need to defeat your opponent, compel the voters to support you, and win your next election!