Made from a cotton blend with a graphic phrase on the back, the Shay is the perfect updated take on the shawl cardigan. Made from a cotton blend with a graphic phrase on the back, the Shay is the perfect updated take on the shawl cardigan. Inspired by the offbeat personality of Venice Beach, SoCal-based Electric & Rose takes its name from two of the district's most iconic streets. With a collection featuring dreamy tie-dye and the comfiest of fits, its pieces have become a staple for yoga routines, afternoon strolls, and just about everything in between.