The unprecedented financial pressures facing today's electric utilities have encouraged the evolution of conservation as a planning strategy. is the first book to isolate the problems electric utilities encounter and document the solutions they are finding throughout the design, operation, marketing, and evaluation stages of their conservation programs. Including coverage of customer acceptance of their programs and how they can be monitored, this new work is a practical guide for anyone connected with electrical utilities, such as regulatory agencies, researchers, policymakers, and strategists. Topics include: energy conservation, electric utility conservation programs, demand-side planning, demand-side management, and energy utilization.