What it is: A powerful yet gentle anti-aging and skin-rejuvenating serum that provides an effective alternative to retinol.What it does: This clinically proven serum helps reduce the appearance of expression lines and wrinkles while hydrating skin and supporting its moisture levels. The advanced formula also minimizes the appearance of discoloration, sun damage and pores, visibly improving skin's clarity. Gentle enough for daily use, your complexion will be left looking significantly more youthful, firmer and renewed.Research results:In an independent clinical trial based on 37 people over four weeks of use:- This serum was clinically proven to improve the feeling of skin firmness and elasticityIn an independent user trial based on 37 people over four weeks of use:- 97% agreed this serum provided all the anti-aging benefits of retinol without over-drying or irritation- 97% agreed this serum improved the appearance of sun-damaged skin- 97% agreed this serum was kind to their skin but delivered powerful anti-aging results- 91% agreed this serum dramatically reduced the look of fine lines, wrinkles and expression lines- 91% agreed they would choose this serum over a traditional retinolHow to use: Dispense 4-5 drops into your hands, then gently massage over your face using upward strokes. 0.5 oz. Aluminium-free, artificial dye-free, coal tar-free, DEA-free, formaldehyde-free, hydroquinone-free, methylisothiazolinone/methylchloroisothiazolinone-free, mineral oil-free, oxybenzone-free, paraben-free, phthalate-free, retinyl palmitate-free, SLS/SLES-free, talc-free, triclocarban- and triclosan-free Made in the UK Elemis is a Certified B Corporation, which meets standards for verified social and environmental performance, public transparency and legal accountability to create a more inclusive and sustainable economy