Set your hair with ease and no creases, while also keeping strands out of your face when applying makeup, with these charming clips. Set your hair with ease and no creases, while also keeping strands out of your face when applying makeup, with these charming clips. When hair accessories became Julianne Goldmark's go-to form of self-expression, she decided to make her own. She launched Emi Jay alongside her mother in 2009, and since then the brand's designs have been worn and supported by celebrities including Hailey Bieber, Emma Chamberlain, and Harry Styles - even landing on the Oprah's Favorite Things list several years in a row.