This book analyses the importance of the entrepreneurial university, specifically in relation to the creation of entrepreneurial ideas and attitudes in students and entrepreneurial initiatives in academic institutions. The aim of the editors and contributing authors is to provide the reader with a set of experiences illustrating the advantages of communicating and encouraging entrepreneurship among students, thereby highlighting the “third mission” of the university: the need to adopt entrepreneurial strategy without disrupting the quality of teaching and research. • Can marketing ideas deteriorate the quality of research in the long term? • What importance does the cultural framework have for an entrepreneurial education? • What circumstances and programs facilitate spin-offs in universities • What are the key features of entrepreneurial universities?