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Barnes and Noble

Essential Marketing 4: Sales Promotion

Current price: $6.99
Essential Marketing 4: Sales Promotion
Essential Marketing 4: Sales Promotion

Barnes and Noble

Essential Marketing 4: Sales Promotion

Current price: $6.99

Size: OS

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Book 4 of the 10 part series covers the sometimes tortuous world of Sales Promotion. Although maninly directed at retailing the book covers the opportunities (and risks) for all involved in Product Marketing.

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