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Essential Marketing 4: Sales Promotion
Barnes and Noble
Essential Marketing 4: Sales Promotion
Current price: $6.99
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Barnes and Noble
Essential Marketing 4: Sales Promotion
Current price: $6.99
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Book 4 of the 10 part series covers the sometimes tortuous world of Sales Promotion. Although maninly directed at retailing the book covers the opportunities (and risks) for all involved in Product Marketing.