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European Business Environment: Doing Business in Europe / Edition 1
Barnes and Noble
European Business Environment: Doing Business in Europe / Edition 1
Current price: $100.00
Barnes and Noble
European Business Environment: Doing Business in Europe / Edition 1
Current price: $100.00
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Taking a multidisciplinary approach to doing business in the EU, this textbook focuses on the European dimensions of economics, marketing and law. With case studies presented throughout the book, the relationship between business and the political institutions, policies and regulations of the European Union are explored.
This is an essential introductory textbook for students at both undergraduate and graduate levels in a wide range of degree and professional programmes, including Economics, MBA, Law and Marketing. It is of particular relevance to students interested in the European context of these disciplines and can be used as a core textbook for courses in European Integration or Business and International Environment in Europe and other parts of the world.