Separate fact from hype to effectively plan and deliver high speed internet services to your community. Using a combination of narrative and directive, insight and foresight, internationally recognized business strategist Craig Settles gives you a foundation for building and financially sustaining a broadband network.
Fighting the Next Good Fight does more than explain the issues and highlight the goals for broadband. "This book defines the needs, identifies the pitfalls, lays out the options, and ultimately prepares you to structure your own plan to promote better broadband in your community," according to Ken Fellman, President, National Association of Telecommunications Officers and Advisors (NATOA).
Fighting the Next Good Fight begins by focusing on the primary objective driving broadband projects nationwide, increasing economic development. Mr. Settles then methodically walks you through:
consensus building
conducting stakeholder needs assessment
aligning technology with business needs
total cost of ownership (TCO) concerns
preparing for ROI analysis
other issues key to broadband success
This book doesn't give you all the answers. It helps you find the best answers to meet your community's specific needs.