Your product is great. So why is marketing it so hard?
Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains...lumpy. Slow. Frustratingly inconsistent.
If this sounds familiar, the problem isn't you or your ideas; it's that you're
guessing
at what resonates with your target customers. In
Forget the Funnel
,
Georgiana Laudi
and
Claire Suellentrop
share the
Customer-Led Growth Framework
they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers' heads, map and measure your customers' experience, and uncover which tactics will
actually
move the needle for your company.
It's time to stop guessing
.
is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.