**Denim, decoded: We’re digging denim in every corner of our closet.** The FRAME Ruler Jeans feature a high rise, straight leg, and clean hem. **Denim, decoded: We’re digging denim in every corner of our closet.** The FRAME Ruler Jeans feature a high rise, straight leg, and clean hem. Founded in 2012 by Swedish designers Erik Torstensson and Jens Grede, FRAME's goal was simple: to create jeans unmatched in fit and quality. Today, the sustainably-minded Los Angeles-based brand delivers ready-to-wear collections and coveted denim essentials.