Some denounce the practice of flavoring coffee, saying that it’s mostly a ruse to make bad beans taste better. Apparently, some sellers take their aging inventory and mask the spoils with flavored oils. While this may be the case with some shady purveyors, you can be assured that Trader Joe’s approaches every cup of Joe with excellence and integrity—and our French Vanilla Ground Coffee is certainly no exception. Our supplier begins with 100% Arabica beans grown in Brazil and gives them a medium-dark roast. The beans are then ground and infused with a natural French Vanilla-flavored oil that imparts fragrant, sweet, and almost caramel-y vanilla notes. A single sip will reveal the quality and integrity of this coffee.