What it is: A 24-hour moisturizing lip balm that activates an instant and long-lasting rush of mint hydration with an energizing citrus twist.What it does: This hydrating lip balm uses time-release technology for lip-activated freshness. When you press your lips together, you trigger the cooling encapsulation system while menthyl PCA slowly breaks down for all-day minty moisture. Sugar and nourishing oils help smooth, soften and protect lips against dryness.Research results:In a self-assessment test on 60 subjects after four weeks of use:- 93% felt an immediate burst of minty freshness- 85% reported an immediate sensation of fresh breath- 95% noticed an immediate cooling sensation on the lips and protection against drynessHow to use: Apply as need. Press your lips together to activate. 0.15 oz Paraben-free; sulfate-free; silicone-free