Growing up, I wanted to be a professional athlete. Specifically, I dreamed of playing centerfield in the major leagues. But when I faced my first 85mph fastball followed by a knee-buckling curve, I knew my baseball, and for that matter sports, playing days were numbered. So, I transitioned from player to fan. During this metamorphosis, I became interested in why some sports teams were perennial losers and others won consistently. I began studying sports organizations and their leadership, such as ownership, general management, and field-level management. Were there similarities or common themes among the top sports teams? What were they doing or not doing that was contributing to a winning culture? I then wanted to compare these leading sports organizations to top non-sports firms. After spending years analyzing these businesses, common themes emerged concerning employee and customer relations. Simply put, these organizations are committed to strengthening connections with these key stakeholder groups. With this in mind, I wrote this book to highlight specific actions these firms took so other organizations can learn ways to improve relations with their employees and customers. This book provides insights geared to assist business leaders in improving stakeholder relations. While organizations have several stakeholder groups, and it is apparent that employees and customers are pivotal to a firm's success, this book goes beyond the surface level, highlighting what makes these groups even more valuable than initially thought. As a result, after reading this book, you will have learned unique ways these top organizations bolstered employee and customer relations, giving readers a template for improving relations with their employees and customers.