We sell a wide variety of chocolate, from candy bars to covered coffee beans and everything in between. Lately, we’ve been receiving requests for more non-chocolate candies. Trader Joe’s Fruity Chewy Candy meets this entreaty with flying colors, specifically: pink, red, magenta, orange, and yellow! Of course, the Fruity flavors are likely of even more interest than the colors, and this Candy is bursting with the fruity flavors of strawberry (pink), cherry (red), raspberry (magenta), orange, and lemon (yellow). A comparable candy on the market uses artificial flavors and artificial colors; ours employ natural flavors and the vibrant colors are naturally derived from fruit and vegetable juices. Since you brought it up… our Fruity Chewy Candy also differs in that it is made with coconut oil instead of palm oil, and it is completely gelatin-free!