The book outlines the fundamental principles and mechanisms that are applied in fashion retailing during the scenario analysis, strategy planning and implementation phases for all critical operational areas and how these are then integrated together with the supporting roles and processes required to build a successful and sustainable fashion retail business. It will be particularly beneficial to students and those who are maybe considering a career in the industry. Individuals who are already part of the fashion buying and merchandising community will find this book to be invaluable in that it provides a complete simplified overview of all the integral activities and roles that go to make up the topic and thereby will provide a broader insight into their own career.