A small business can differentiate their marketing by adopting promotional marketing and ad ideas from other types of business. Retailers, Service Companies and Professional Practices often struggle to come up with new ideas for ad campaigns, month after month. Now, you have a directory of ideas on hand... without hours spent going down the rabbit hole online. Here are 102 General Sales & Promotional Ideas, as well as, Ad Copy starters that can be customized for just about any business ad. Plus, 67 concepts covering dozens of retail, service and professional categories like Home Improvement, Footwear, Lawn & Garden, Jewelry, Picture Framing, Pizzas and Sandwiches, Hot Tubs, Bedding, Restaurants, Kitchen, Anti-Big Box, Ice Cream, Computer, Electronics, Books, Health, Fitness, Coffee, Grocery, Flooring, Sports, Locksmiths, Greenhouses, Banks, Men's Stores, Pet Stores, Catering, Funerals, Duct Cleaning, Roofing, Bicycles, Spas, Gas Stations and Big Tickets items like Furniture and Appliances. Plus, a bonus. 21 unique December ideas. If you're not a sophisticated marketer, you'll be happy to know everything is written in plain speak. No jargon. Uf you would like to discuss any ideas further, email derekpatterson@shaw.ca.