In this book you'll find: What Apple Books cares about far more than the other retailers (and how to use this to your advantage) How the audiobook market has sparked renewed interest from Apple Books How to get merchandised at Apple Books (as this is a slightly trickier process than other retailers) Key metadata optimizations that help people find your books in their search engines Important aspects of the Apple Books app that will help readers discover your content What Apple Books wants from authors (stated desires + things I've surmised)