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Barnes and Noble

Global Branding and Country of Origin: Creativity Passion

Current price: $77.99
Global Branding and Country of Origin: Creativity Passion
Global Branding and Country of Origin: Creativity Passion

Barnes and Noble

Global Branding and Country of Origin: Creativity Passion

Current price: $77.99

Size: Hardcover

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This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. The chapters include brand-consumer relationships in a global environment, Country of Origin impact on business to consumer and business to business markets and creativity at the territorial level from a network perspective. This book was originally published as a special issue of .

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