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Global Interactions in English as a Lingua Franca: How written communication is changing under the influence of electronic media and new contexts of use

Current price: $105.30
Global Interactions in English as a Lingua Franca: How written communication is changing under the influence of electronic media and new contexts of use
Global Interactions in English as a Lingua Franca: How written communication is changing under the influence of electronic media and new contexts of use

Barnes and Noble

Global Interactions in English as a Lingua Franca: How written communication is changing under the influence of electronic media and new contexts of use

Current price: $105.30

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This volume explores how ELF (English as a Lingua Franca) and BELF (Business English as a Lingua Franca) are adopted and adapted by users from different lingua-cultural backgrounds. Drawing on existing and novel cybergenres, it analyzes the customized solutions deployed to reconcile the opposition between the territorialization and cooperation principles.

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