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Global Marketing and Advertising: Understanding Cultural Paradoxes

Barnes and Noble

Global Marketing and Advertising: Understanding Cultural Paradoxes

Current price: $217.00
Global Marketing and Advertising: Understanding Cultural Paradoxes
Global Marketing and Advertising: Understanding Cultural Paradoxes

Barnes and Noble

Global Marketing and Advertising: Understanding Cultural Paradoxes

Current price: $217.00

Size: Hardcover

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Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

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