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Going Negative: How Political Advertisements Shrink and Polarize the Electorate
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Going Negative: How Political Advertisements Shrink and Polarize the Electorate
Current price: $16.95
Barnes and Noble
Going Negative: How Political Advertisements Shrink and Polarize the Electorate
Current price: $16.95
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Size: Paperback
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Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
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