What it is: A dermatologist co-developed, skincare-inspired scalp and hair shampoo that lightly exfoliates to cleanse and remove buildup without stripping.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Thinning- Volumizing- Damage, Split Ends, and Breakage Key Benefits: - Lightly exfoliates to remove buildup- Gives thinning hair a fast, volumizing boost- Promotes a balanced scalpHighlighted Ingredients:- GROActive+ Complex™: A patent-pending, AI-discovered, plant-based compound to address shedding. - Spanish Microalgae: A prebiotic scalp superfood that hydrates to support the skin barrier. - Niacinamide: Balances the scalp and protect from oxidative stress. Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.What Else You Need to Know: Co-developed by dermatologists, this shampoo is designed for those with severe shedding or fragile, thinning strands. Featuring scalp-nurturing actives, this formula effectively cleanses without stripping or over-drying already-delicate hair. Spanish microalgae act like a prebiotic superfood, supporting the scalp environment along with niacinamide and rosebay leaf, which together hydrate to rebalance the scalp. This shampoo also features Vegamour’s patent-pending, AI-discovered GROActive+ Complex to address shedding and visibly increase hair density.Fragrance Description: A subtle blend of energizing lemon and slightly herbal verbena.Clinical Results: In a controlled hair swatch study of GRO+ Advanced Shampoo and Conditioner with 40 participants, results showed:- 75% reduction in breakage after one useClean at SephoraOur commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing effectiveness.