Michael Keaton stars as a wheeler-dealer who hopes to save a failing Pennsylvania automobile-assembly factory from having to close its doors. Keaton persuades a Japanese auto firm to reopen the factory, retrain its staff, and streamline the operation. It isn't long before the American-born workers grow to resent the disciplinary demands of their new Japanese bosses, setting the stage for a comic clash of cultures. The day is saved when it turns out that the poker-faced owner of the auto company possesses a really strange sense of humor.
Gung Ho
was later spun off into a short-lived TV sitcom, starring Scott Bakula of
Quantum Leap
fame.