There are hundreds of books about sales, but how many of them have actually helped anyone become a better salesperson? is a sales book and sales training course rolled into one, written by Xerox's former number-one U.S. salesperson and one of America's top sales trainers. It contains a wealth of practical information that many seasoned salespeople have forgotten…and which new salespeople need to master. It includes action steps to help you develop unique and proven selling methods, set goals, list prospects, and even discover your own ways to answer objections. Plus targeted quizzes at the end of each chapter to hone your skills. This is truly the one sales book every salesperson needs.