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Handbook of Services Marketing and Management / Edition 1
Barnes and Noble
Handbook of Services Marketing and Management / Edition 1
Current price: $110.00


Barnes and Noble
Handbook of Services Marketing and Management / Edition 1
Current price: $110.00
Size: OS
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The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues.
A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused ‘mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused ‘mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.