Combining life lessons with accessible advice, ex-British Army soldier and champion bodybuilder Jay Alderton reveals the seven mindset principles for overcoming obstacles, finding your inner strength, and achieving the fulfilling and abundant life that you truly deserve. Every transformation starts in our heads and this book will show you that the journey to a successful, strong, and happy life starts not in the gym or your job, but in the realm of your thoughts. Transform your outlook from “hard” to “hero” and enjoy the rewards of choosing a path filled with hard stuff that leads to an easy life.