The Helsi Jessica Strapless 3D Floral Mermaid Maxi Dress mesmerizes with its intricate floral appliqué detailing and graceful mermaid silhouette, ensuring an enchanting and elegant statement for any formal affair. The Helsi Jessica Strapless 3D Floral Mermaid Maxi Dress mesmerizes with its intricate floral appliqué detailing and graceful mermaid silhouette, ensuring an enchanting and elegant statement for any formal affair. Helsi — a namesake of the founder’s mother, meaning “independent,” “confident,” and “ambitious” — designs hand-crafted, special occasion garments. Focusing on boutique pieces, Helsi’s team of artisans carefully crafts dimensional florals and trims with embroidery, feather, and pearl accents.