**Wrap up your look: THIS is the *bow*ment,** featuring a square neckline, long puffed sleeves, and a hand-sewn crystal bow embellishment on the waist. **Wrap up your look: THIS is the *bow*ment,** featuring a square neckline, long puffed sleeves, and a hand-sewn crystal bow embellishment on the waist. Helsi — a namesake of the founder’s mother, meaning “independent,” “confident,” and “ambitious” — designs hand-crafted, special occasion garments. Focusing on boutique pieces, Helsi’s team of artisans carefully crafts dimensional florals and trims with embroidery, feather, and pearl accents.