The Helsi Lyla Sequin Rose Keyhole Column Maxi Dress captivates with its sleek silhouette, shimmering pleated rose detail, and daring keyhole cutout, creating a romantic and striking look for any special occasion. The Helsi Lyla Sequin Rose Keyhole Column Maxi Dress captivates with its sleek silhouette, shimmering pleated rose detail, and daring keyhole cutout, creating a romantic and striking look for any special occasion. Helsi — a namesake of the founder’s mother, meaning “independent,” “confident,” and “ambitious” — designs hand-crafted, special occasion garments. Focusing on boutique pieces, Helsi’s team of artisans carefully crafts dimensional florals and trims with embroidery, feather, and pearl accents.