What it is: A mascara that kicks up the visible volume and length of each and every lash. Formulation Type: Volumizing, LengtheningIngredient Callouts: Free of parabens and phthalates.What Else You Need to Know: This mascara creates lusher, plusher, and bolder lashes. The pure, deep color adds to the impact, while the lash definition draws attention to eyes. This product is also ophthalmologist tested, allergy tested, safe for sensitive eyes and contact lens wearers, and free of mineral oil and fragrance.