What it is: A moisture-rich, hydrating shampoo infused with coconut oil and aloe vera to nurture dry hair for an ultra soft, cleansed and moisturized mane. Hair Type: Medium, and ThickHair Texture: Straight, Wavy, Curly, and CoilyHair Concerns:- Dryness- Color Safe- Damage/Split Ends/BreakageKey Benefits: - Deeply moisturizes leaving strands feeling soft and shiny- Cleanses without stripping moisture- Helps to manage a dry and flaky scalpHighlighted Ingredients:- Coconut Oil: The 'sacred fruit' that adds shine, smoothes and nourishes hair- Aloe Vera: The 'plant of eternity' that hydrates the hair and soothes the scalp- Tiger Herb: An Ayurvedic herb that supports keratin formation for stronger strandsIngredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: An ultra-rich, hydrating and sulfate-free shampoo made with smoothing coconut cil and nourishing aloe vera to deeply moisturize and cleanse the hair, leaving strands feeling soft and shiny.Fragrance Description: A delectable gourmand scent that takes you to paradise in India. Banana and coconut are blended with Indian jasmine sambac, comforting rice milk and vanilla for a warm, fruity and floral fragrance.Clinical Results: Based on 20 participants using the HoliRoots Hydrating Shampoo for 2 weeks: - 92% said their hair felt more hydrated- 89% said that hair felt softerClean at SephoraOur commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing effectiveness.