This essay sheds light on how Nike became a highly profitable company, identifies the critical success factors behind Nike' success as a highly profitable producer of athletic sportswear products and sports apparel products, demystifies Nike' growth strategies for long term revenue growth, and reveals the future outlook of Nike in the digital era. Nike is a highly profitable multinational company that produces a host of products, such as athletic footwear products, sports apparel products, and sports equipment products. Unbeknownst to most people, Nike was founded in 1964 and became highly profitable in 2021 to the extent of generating $5,727,000,000 in net income and $44,538,000,000 in sales revenue in 2021. Nike was formerly known as Blue Ribbon Sports from 1964-1971 before being renamed to Nike on May 30th of 1971. Even though Nike has been able to operate profitably for decades, Nike reached a new pinnacle of profitability in 2021 in which Nike generated $5,727,000,000 in net income in 2021. In spite of offering ample products in 2020, Nike' net income generated in 2021 is a far cry from their net income generated in 2021. Nike' net income in 2020 was $2,539,000,000 while its net income in 2021 was $5,727,000,000 which ultimately means that Nike's net income amplified by about 125.56%, an increase of over 100% in this one year period. Nike became highly profitable in 2021 primarily as a result of there being increased demand in 2021 for Nike footwear products. Nike produces a host of product offerings. Nike leverages independent contract manufacturers to manufacturer their product offerings. Nike does not just design, develop, and market products, but also sells their product offerings via their retail outlets and on their website. Nike's product offerings are also available for sale in retail stores that sell athletic footwear products, such as Footlocker. "As of May of 2021, Nike operated a total of 1,048 retail stores throughout the world". Nike has a prominent retail presence throughout the world. Nike products are not limited to just being purchasable via retail outlets and on their website which ultimately renders it easier for customers to be able to procure them. Nike products are easily accessible to people throughout the world since Nike products are available for sale in at least one hundred and seventy countries around the world. Nike's highest revenue product line is its footwear products. "The share of revenue generated by each of Nike's product lines, for example, is: Footwear (64%); Apparel (32%); Equipment (3%); and Other. A negligible amount is attributable to Other, which includes revenue from licensing businesses of the Global Brand Divisions and Converse segments, and to foreign currency hedge gains accounted for in the Corporate segment". Even though Nike has a myriad of product offerings other than athletic shoe lines, Nike generates almost two thirds of its sales revenue from its footwear segment. Out of all their disparate product lines, Nike's athletic footwear products are their utmost popular types of products. Customers relish wearing stylish and durable quality athletic footwear products that they can utilize for a prolonged period of time. Nike's footwear products are desirable athletic footwear products. This is because, Nike's footwear products are deemed to be quality footwear products that are stylish and durable. Nike's footwear products are primarily athletic footwear products. Nike's athletic footwear products have utility and are desirable footwear products for athletes to utilize since they are functional athletic footwear products. Utilizing Nike's athletic footwear products renders it easier for athletes to be able to play sports in contexts in which their athletic footwear products can maintain their structural integrity for a prolonged period of time. When shoes lose their structural integrity they concomitantly lose their utility. Nike's athletic footwear products are highly desirable to athletes who are keen on procuring stylish and durable quality footwear products that they can utilize for a prolonged period of time. Athletes prefer to buy footwear products so that they do not need to constantly replace their shoes. Shoes that lose their structural integrity relatively easily have a short shelf life and frequently need to be replaced. Nike is apt to thrive to the extent of generating billions of dollars in net income as long as customers perpetually yearn to procure more stylish and durable quality footwear products that they can utilize for a prolonged period of time. Most people are discontent with having relatively few pairs of shoes to choose from.