Every NFL team is worth well over a billion dollars these days. While some NFL owners amassed their fortune through inherited wealth, oil exploration, and real estate, other stories seem more farfetched than fiction. This book explores the different paths all of today's 32 NFL owners took to acquire their fortune and team. There are stories of basement businesses, food trucks, shoestring budgets, and $2-a-night stays at the YMCA. Equally as remarkable as the rags to riches stories are the tales of owners whose family rolled the dice early buying a team in an unproved league. As pro football became an American obsession, their wealth boomed in tandem. Many believe winning starts with ownership. Being a great executive who turns a business profit is one thing, but winning games is a different bottom line. Explore how each NFL owner got their team, and look for connections between that journey and their team's ability (or inability) to win.