Johanna Morrigan (Beanie Feldstein) is a smart, funny, and shameless 16-year-old who is set on improving her non-existent social life. One day, her brother Krissi (Laurie Kynaston) directs her to an ad from a London-based rock magazine that is looking for a writer. Confident in her skills, she submits her review for the Annie soundtrack and as expected, the magazine writes back and she gets the job. Soon, she undergoes a makeover and starts calling herself Dolly Wilde. The film, which is based on Caitlin Moran's semi-autobiographical work of the same name, is directed by Coky Giedroyc.