Tom Zalaski has seen and heard it all when it comes to corporations and organizations looking for coverage or running for cover! He has seen thousands of press releases, emails, letters and faxes and listened to countless telephone calls from people looking for publicity or trying to avoid it! Now, Tom tells you what works and what doesn't work!
This is the stuff your public relations department or agency wish they were privy to... but they're not! 'Til now!
Learn why your positive story didn't get covered and find out how to handle it when the media get wind of the story you didn't want them to know about!
How to predict when the media will call!
Tom gives you the inside secrets of why your press release gets tossed — sometimes even before it gets read!
The can't-miss press release! Press release techniques to make the media come running to your event!
Learn the two words you should never say to a reporter or camera.
Learn how to get the media call upon you as a spokesperson, authority and resource of your industry.
Plus! Interview techniques, how to get free publicity, when to schedule your events for the best chance of media coverage, examples of PR blunders that turned disastrous, and see if your company has that one PR flack who's killin' you!
Here's the inside story of how to deal with the media in times of crisis and how to get 'em to cover your positive stuff as well! This is your key to the inner sanctum of the newsroom!