Excerpt from How to Use Talking Pictures in Business
Literature itself became, in the early years of our industrial era, a power by which great masses of humanity might be persuaded to choose and use the products of factories. Thus, we have its legitimate descendant - advertising copy.
Today, we have in the new art of styling, from packages to gowns, from railway trains to safety razors, a dramatic culmination of the reliance of business on the arts.
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