Graeme Smith's Ideas in Medicine leverages on the first-hand experience, practical wisdom and superior knowledge garnered by the author over years of working in the medical/pharma industry, to explain how many innovations in the medical industry stem from the synergy between medicine and industry, as well as demonstrate how effort may be channeled to take your Idea in Medicine from the Eureka moment to a commercial reality. Drawing on the author's personal experiences, interactions and encounters with various companies, persons and ideas in medicine, this rather autobiographical account recounts the author's involvements, highlighting by way of copious illustrations, the dynamics, inner workings of the industry, and how to deftly navigate the most challenging situations. Interesting, illuminating, and inspiring, Smith's Ideas in Medicine will spur you to explore your ideas, offer a business platform to develop it, and give you the confidence that your success story is not far off from your eureka moment with your efforts channelled in the right direction!