What it is: A toning shampoo that instantly neutralizes brassy tones, softens strands, moisturizes and adds shine.Who it's for: Ideal for all hair types, including color- and chemically-treated hair.What it does: The blonde-enhancing shampoo is the ultimate balance between color-toning pigments and essential moisture. It gives strands a brighter, more vibrant look. The shampoo is boosted with violet pigment, purple rice and moisture-rich squalane to restore essential moisture, brilliance and shine.Key ingredients:- Violet pigment and botanical extracts: brighten, reversing brassiness and dull tones- Squalane: a superemollient that rehydrates hair and replenishes moisture balance- Purple rice: conditions the hair and enhances shineHow to use: Apply the shampoo to wet hair. Lather, then rinse. 8 oz.