reveals how to: define realistic, attainable goals, acquire new prospects and donors, tell more effective stories, get your message out, manage all the moving parts of the plan, measuring your success, follow up so donors do not fall through the cracks, and ends with ways you can fine-tune the fundraising efforts to receive better results. makes the process of raising funds for your cause more organized, targeted and strategic, rewarding, fruitful, enjoyable-and less stressful. is written with three audiences in mind. Those individuals that are fundraising for the first time. Second, organizations that have stalled out and need guidance in restarting the fundraising process. Lastly, those organizations who are raising funds on a regular basis but want to raise the fundraising bar so their organizations can grow and be even more impactful. Leavy weaves his decades of technology, marketing know-how, and coaching throughout . John drops the jargon and excursions into the "weeds". By leveling the playing field with understandable language and clear-cut thought processes, the reader is able to easily digest and execute proven fundraising strategies by what is gleaned from .